COMPANY STATEMENT Fitness and health. Two must-haves in today's fast-paced, achievement focused world. The industry that enables today's top achievers to reach these goals will enjoy phenomenal growth. The upsurge of nutritional health supplements is well poised to take advantage of the modern quest for improved human performance.
Ultimate Sports Nutrition has developed a range of nutritional supplements that draw on the world's leading scientific research to help consumers reach the ultimate in fitness levels and at the same time enjoy the benefits of a healthy lifestyle.
Endorsement of the products by some of the world's leading celebrities and sports stars has successfully created aspirational value for the brand. Our athletes include champion Bodybuilders, Rugby World Cup winners, Tour De France stage winners, to name a few. We work closely with these top athletes to ensure that they are taking in highly advanced supplementation in line with their training and event programs to produce world beating results. Our brand is not limited to professional athletes, as all active people can enjoy the benefits of our products, which cater for muscle gain, endurance, weight loss, and wellness.
The ‘universal mark’ in the company’s logo is symbolic of global scientific findings and the latest clinical research that inspires our scientists to produce state-of-the-art product formulations.
Raw materials are sourced from around the world, then mixed in pharmaceutical laboratories (Europe, Australia and South Africa) according to formulae developed by USN's global team of scientists.
The brand is focused on three aspects: improving physical appearance, building self-image and positively contributing to wellbeing and health. It is targeted at a wide range of consumers - from the professional sportsperson whose performance depends on being in cutting-edge physical condition, to the computer-bound corporate worker who needs a healthy alternative at lunchtime to fast food. It is also focused on all ages, from the 16-year-old who is looking for a vitamin supplement, to the 70-year-old who wants to stay healthy and fit.
Underpinning the USN message is a concentration on ethics and honesty, so that consumers are properly educated about which products to use and how to use them. As a result, USN has very quickly built a loyal customer base, which inherently trusts the products to help them achieve their goals.
An intensive training programme of retail staff supports our marketing strategy, so that the advertising pull is reinforced by a knowledgeable, well-trained sales force that gives the best possible advice to consumers.
Launched just on seven years ago, USN has cornered an enviable percentage of the market share in various countries in the face of fierce competition from rival products.
usn.co.uk
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